For my senior thesis project in 2015, I created a fictional monthly subscription box with products to help ease the struggles of children going through cancer and radiation treatments. This was a cause that was near to my heart. My design skills and style have improved since then and I’ve decided to re-vamp the project. The main design components included branding identity, package design and website.

I created this identity to curate products that will help young cancer patients with their treatments. Products range from fun apparel and swag to aromatherapy oils and nutritional goodies. The style of the branding is appealing to children and also the adults ordering the product; fun yet modern. The logo is colorful and playful and may include icons to be used throughout the marketing campaign. Packaging includes three different styles of boxes that have potential to adapt to seasons and promotions.